Cast

Selfridge Family
Harry Selfridge - Founder of Selfridges Department Store, played by Jeremy Piven

Rose Selfridge - Wife of Harry Selfridge, played by Frances O'Connor

Gordon Selfridge - Only son of Harry Selfridge, played by Adam Wilson (Series One) and Greg Austin (Series Two - Present)

Staff
Agnes Towler - Head of Display, played by Aisling Loftus

Roger Grove - Chief of Staff, played by Tom Goodman-Hill

Josie Mardle - Head of Accessories, played by Amanda Abbington

Mr Crabb - Chief Accountant, played by Ron Cook

Henri Leclair - Former Creative Director, played by Grégory Fitoussi

Victor Colleano - Manager of The Palm Court, played by Trystan Gravelle

Kitty Hawkins - Head of Beauty, played by Amy Beth Hayes

George Towler - Internal Distribution Manager, played by Calum Callaghan

Doris Miller - Former Accessories Sales Girl, played by Lauren Crace

Grace Calthorpe - Accessories Sales Girl, played by Amy Morgan

Other
Lady Mae Loxley - One of London's leading social and fashion influencers, played by Katherine Kelly

Frank Edwards - Journalist, played by Samuel West

Family
Lois Selfridge - Harry's mother, played by Kika Markham

Rosalie Selfridge - Harry's eldest daughter, played by Poppy Lee Friar and Kara Tointon

Violette Selfridge - Harry's middle daughter, played by Freya Willson, Millie Brady and Hannah Tointon

Beatrice Selfridge - Harry's youngest daughter, played by Raffey Cassidy and Alana Boden

Staff
Miss Blenkinsop - Harry's Secretary, played by Deborah Cornelius

Miss Bunting - Former head of fashion, played by Pippa Haywood

Mr Perez - Former manager of the Palm Court, played by Timothy Watson

Miss Ravillious - Former Head of Fashion, played by Anna Madeley

Mr Thackeray - Head of Fashion, played by Cal MacAninch

Miss Plunkett - Harry's Secretary, played by Sadie Shimmin

Franco Colleano - Waiter, Palm Court, played by Sean Teale

Ed - Loading Bay Worker, played by Jonathan Howard

Dave - Loading Bay Worker, played by Daniel Kendrick

Other
Ellen Love - Gaiety Girl, played by Zoe Tapper

Roderick Temple - Artist, played by Oliver Jackson-Cohen

Lord Loxley - Member of the House of Lords, played by Aidan McArdle

Delphine Day - Owner of Delphine's, played by Polly Walker

Florian DuPont - Belgian musician, played by Oliver Farnworth

Reg Towler - Father of George and Agnes, played by Nick Moran

Miles Edgerton - Played by Raymond Coulthard

Bill Summertime - Played by Jay Villiers

Notable Guest Stars
Louis Blériot - Played by Orlando Seale

Richard Chapman - Played by Alfie Boe

Sir Arthur Conan Doyle - Played by John Sessions

King Edward VII - Played by David Calder

Valerie Maurel - Played by Joséphine de La Baume

Jean Neuhaus - Played by Anthony Howell

Anna Pavlova - Played by Natalia Kremen

Mr Woolworth - Played by Michael Brandon

Anna Pavlova - Played by Natalia Kremen